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Top search terms

How to use the Top search terms widget in MyTelescope to improve competitive performance.

Rodrigo Pozo Graviz avatar
Written by Rodrigo Pozo Graviz
Updated over 4 months ago

The Top and Rising search terms give you the power of data rich Share of Search analysis. Use it to shed light on the search terms closely associated with driving the interest for your brand or topic and gain a deeper understanding of market trends and competitive dynamics.

'Top search terms' represent the most frequently searched terms related to your brand or topic on Google. These terms are pivotal in uncovering what captivates and engages your audience. By identifying and analyzing these terms, you can gain insights into market demands, emerging trends, and the competitive landscape.

With the 'Top search terms' widget discover the search terms driving trends and spikes in MyTelescope Index and Share of Search.

  • Leverage the insights gained from the 'Top search terms' widget to fine-tune your marketing and business strategies to align with the market demand.

  • Create SEO optimised content on what the market wants to hear about.

  • Gain competitive intelligence from what is driving your competitor brands success.

  • Adapt product strategies based on what the market is demanding.

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