Tracking and exploring search data gives you access to a behavioural data source that can be used to answer a number of strategically important questions for any business.
Here are a number of insights you can get out of using MyTelescope.
Brand-related questions:
How is my brand performing in a market?
Is my brand growing faster or slower compared to my competitors?
What is driving the interest?
For my brand?
For my competitors?
For a specific time period?
What drove an increase in interest for me or my competitors?
Campaign effect?
Seasonal effect?
PR effect?
is this from good or bad PR?
Campaign-related questions:
What is the effect of my top-funnel activities on my brand?
Which campaign had the biggest impact?
What channel did we use that had the biggest impact?
What message did we use that had the biggest impact?
What is the effectiveness of my media investment in creating an effect for my brand?
Product-related questions:
Which of my products/offerings have the most interest?
Which product is growing and which is dropping in effect?
What is driving the interest in each product?
How is my product brand performing against competitor products?
What is the effect of my marketing activities on driving growth in interest for my product?
Category-related questions:
How big is the interest for a category in a market
How are non-branded category terms trending compared to each other?
What are people searching about in regard to that topic?
Trend-related questions:
Is the trend behind a topic positive or negative?
What are people interested in regarding a trending topic?
Is the trend slowing down or speeding up?
Financial Forecasting questions (if you have validated your search-sales correlation)
Can we expect to see our sales continue developing as they have done before?
Can we expect an increase in sales or a decrease in sales?
Can we expect to see our market share continue developing as it has done before?