MyTelescope

<a href="https://www.youtube.com/watch?v=H7oaAyRTN_8" rel="nofollow noopener noreferrer" target="_blank">Les Binet's newest update on Share of Search</a> 

<a href="https://www.mytelescope.io/blog/build-your-brand-performance-kpi-with-mytelescope-webinar" rel="nofollow noopener noreferrer" target="_blank">Lead Analyst at MyTelescope: Building your brand performance KPI. </a>

<a href="https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/modern-brand-measurement-playbook/" rel="nofollow noopener noreferrer" target="_blank">Google's New 2024 playbook: How marketers can connect brand measurement to business outcomes</a>

<a href="https://www.kantar.com/uki/inspiration/advertising-media/share-of-search-your-moment-has-arrived" rel="nofollow noopener noreferrer" target="_blank">Kantar: “Share of Search: your moment has arrived: How can brands get more from the most important metric you’ve never heard of?</a>

- <a href="https://www.youtube.com/watch?v=H7oaAyRTN_8" rel="nofollow noopener noreferrer" target="_blank">Les Binet's newest update on Share of Search</a> 
- <a href="https://www.mytelescope.io/blog/build-your-brand-performance-kpi-with-mytelescope-webinar" rel="nofollow noopener noreferrer" target="_blank">Lead Analyst at MyTelescope: Building your brand performance KPI. </a>
- <a href="https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/modern-brand-measurement-playbook/" rel="nofollow noopener noreferrer" target="_blank">Google's New 2024 playbook: How marketers can connect brand measurement to business outcomes</a>
- <a href="https://www.kantar.com/uki/inspiration/advertising-media/share-of-search-your-moment-has-arrived" rel="nofollow noopener noreferrer" target="_blank">Kantar: “Share of Search: your moment has arrived: How can brands get more from the most important metric you’ve never heard of?</a>
   

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Share of Search as an indicator of Share of Market:

<a href="https://www.mytelescope.io/blog/share-of-search-find-out-what-choices-people-will-make" rel="nofollow noopener noreferrer" target="_blank">Share of Search validated to correlate an average of 83% to market share by The Institute of Practitioners of Advertising (IPA):</a>

- <a href="https://www.mytelescope.io/blog/share-of-search-find-out-what-choices-people-will-make" rel="nofollow noopener noreferrer" target="_blank">Share of Search validated to correlate an average of 83% to market share by The Institute of Practitioners of Advertising (IPA):</a>
   

Share of Search as a proxy for Share of Voice:

<a href="https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice/" rel="nofollow noopener noreferrer" target="_blank">Mark Ritson: “It's time to replace Share of Voice with Share of Search”</a>

<a href="https://www.warc.cn/newsandopinion/opinion/no-share-of-search-wont-replace-share-of-voice/en-gb/3850" rel="nofollow noopener noreferrer" target="_blank">Shann Biglione for the World Advertising Research Center (WARC): “No, share of search won't replace share of voice”</a>

- <a href="https://www.marketingweek.com/mark-ritson-share-of-search-share-of-voice/" rel="nofollow noopener noreferrer" target="_blank">Mark Ritson: “It's time to replace Share of Voice with Share of Search”</a>
- <a href="https://www.warc.cn/newsandopinion/opinion/no-share-of-search-wont-replace-share-of-voice/en-gb/3850" rel="nofollow noopener noreferrer" target="_blank">Shann Biglione for the World Advertising Research Center (WARC): “No, share of search won't replace share of voice”</a>

Share of Search as an industry standard for marketing effectiveness:

<a href="https://wfanet.org/knowledge/item/2021/06/23/Swedish-advertisers-create-industry-standard-for-marketing-effectiveness" rel="nofollow noopener noreferrer" target="_blank">Swedish Advertisers Association: Share of Search ​​an industry standard for measuring the effects of marketing communication</a>

- <a href="https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/modern-brand-measurement-playbook/" rel="nofollow noopener noreferrer" target="_blank">Google's New 2024 playbook: How marketers can connect brand measurement to business outcomes</a>
- <a href="https://wfanet.org/knowledge/item/2021/06/23/Swedish-advertisers-create-industry-standard-for-marketing-effectiveness" rel="nofollow noopener noreferrer" target="_blank">Swedish Advertisers Association: Share of Search ​​an industry standard for measuring the effects of marketing communication</a>
   

<a href="https://help.mytelescope.io/en/articles/6788573-search-trends-vs-search-volumes">MyTelescope: “Use search volumes instead of Google Trends to upgrade your Share of Search exploration and tracking”</a>

<a href="https://www.youtube.com/watch?v=l4tufOPRaHA" rel="nofollow noopener noreferrer" target="_blank">Measure marketing campaigns with Share of Search and MyTelescope.</a>

- <a href="https://help.mytelescope.io/en/articles/6788573-search-trends-vs-search-volumes">MyTelescope: “Use search volumes instead of Google Trends to upgrade your Share of Search exploration and tracking”</a>
   
- <a href="https://www.youtube.com/watch?v=l4tufOPRaHA" rel="nofollow noopener noreferrer" target="_blank">Measure marketing campaigns with Share of Search and MyTelescope.</a>

<a href="https://www.linkedin.com/pulse/10-lessons-how-track-your-brand-share-search-af-klintberg-ryberg/?trackingId=X4umKRG9QruDWhMwDqwn%2BA%3D%3D" rel="nofollow noopener noreferrer" target="_blank">Robert af Klintberg Ryberg for Kapero: 10 learnings from using Share of Search:</a>

<a href="https://www.kantar.com/uki/inspiration/advertising-media/five-steps-to-getting-serious-about-share-of-search" rel="nofollow noopener noreferrer" target="_blank">Kantar: “Five steps to getting serious about Share of Search”</a>

- <a href="https://www.linkedin.com/pulse/10-lessons-how-track-your-brand-share-search-af-klintberg-ryberg/?trackingId=X4umKRG9QruDWhMwDqwn%2BA%3D%3D" rel="nofollow noopener noreferrer" target="_blank">Robert af Klintberg Ryberg for Kapero: 10 learnings from using Share of Search:</a>
   
- <a href="https://www.kantar.com/uki/inspiration/advertising-media/five-steps-to-getting-serious-about-share-of-search" rel="nofollow noopener noreferrer" target="_blank">Kantar: “Five steps to getting serious about Share of Search”</a>
   

Full list of articles and research on Share of Search as a brand metric, and a proxy for Share of Voice and Market.

Introduction to Share of Search:

It’s been proven:

Share of Search as an indicator of Share of Market:

Share of Search as a proxy for Share of Voice:

Share of Search as an industry standard for marketing effectiveness:

Using Share of Search: