Search Data:
Why search data & Share of Search?
Search Data has been proven to be the leading metric to measure brand performance as it shows how many people a brand or topic top-of-mind. Search data and Share of Search is validated as it has a strong correlation to sales and future market share movement.
Where does My Telescope pull keywords from?
My Telescope pulls keywords from a third party provider that collects keywords by using Google Autocomplete.
Google Autocomplete shows what others have searched relating to a search query by autocompleting your search. This allows us to get more accurate keywords for your analysis.
Where does My Telescope pull search volumes from?
My Telescope gets the search volumes for the keywords from Google Keyword Planner itself via a third-party provider. The search volumes are from Google and the Google Search Partners.
How long of a time series do we have on search volume data?
From when you first create a search in My Telescope you will have:
48 months of historical Google search volume data.
24 months of historical Bing search volume data
12 months of historical TikTok, Amazon, YouTube, Instagram, Ebay, Pinterest, Twitter and Etsy search volume data
*As you continue to track the search over time you will continuously add on to that data and create your own data lake.
How often is the search data updated?
The search data for the previous month is released by Google every 30 days before the third week of the month.
Does My Telescope manipulate the data in any way?
No, you will always get the search data without any manipulation straight from Google itself, this is in order to provide you with search volumes as close to absolute as possible. Google will round the keyword volumes and smooth the volumes using rolling averages.