Traditional brand tracking is done by asking a group of people their opinions in different regards about your brand in order to try to understand if your brand is creating a commercial impact. What MyTelescope does is look at behavioral data from the 5.8 billion searches per day (just on Google), with this we can see the effects of your marketing initiatives on the market's behavior towards you. To understand the reasons behind why your search data we gather all that is said about your brand online to determine how much people talk about your brand, what their sentiment is towards you, why they choose you and most importantly: what you should do to create the greatest effect going forward.