MyTelescope is a brand and market analytics AI that helps you understand real consumer interest by tracking what people search and ask online. This guide walks you through the essentials so you can start exploring insights, building dashboards, and using data to optimize growth.
What Is MyTelescope?
MyTelescope measures real market demand by analyzing search and interest signals across categories, brands, and products.
Instead of relying only on website data, MyTelescope shows what people are thinking about and looking for — often months before they buy.
This gives you:
A clear view of category momentum
Insights into brand performance
Early signals for product demand
Forecasting indicators that link strongly to sales
2. Key Concepts to Know Before You Start
Category Tracking
Understand how your entire market is moving — seasonality, shifts, new trends.
Brand Tracking
See how your brand compares against competitors and who is gaining or losing attention.
Product Tracking
Analyze interest in specific products or SKUs to understand what drives growth.
A predictive metric that shows your brand’s demand relative to the category.
It correlates strongly with sales and market share.
3. Main Features You’ll Use
Demand & Interest Analytics
Track real consumer interest across your category, competitors, and products.
Dashboard Creation
Build custom dashboards to visualize search demand, compare trends, and share insights with your team.
Data Exports (Excel & API)
Export data as CSV/XLS or connect via API to tools like Excel or Power BI for deeper analysis.
Early Trend Detection
Spot early growth signals and shifts before competitors do.
AI Research Assistant
Ask questions in plain language and get instant insights powered by MyTelescope’s dataset.