MyTelescope is a brand & marketing analytics platform built for the age of AI, designed to show what people really care about by measuring market interest, not just clicks.
Traditional analytics look at what happens on your website — but today, people get answers directly in Google, YouTube, TikTok, and AI chatbots. This means fewer clicks and less visibility.
MyTelescope solves this by tracking the search signals that drive demand before customers ever reach your site.
Main features of MyTelescope
1. Demand & Interest Tracking
MyTelescope tracks real consumer interest by analyzing what people search and ask online.
This helps you understand how your category, brand, and products are trending in the market.
2. Category, Brand & Product Insights
You can monitor performance at different levels — from the overall market down to individual SKUs.
This makes it easy to identify growth areas, competitive shifts, and product-level opportunities.
3. Share of Search Measurement
The platform calculates your brand’s share of search, a proven predictor of sales and market share (0.7–0.9 correlation).
This helps you track brand health and competitive momentum with confidence.4. Dashboard Creation
MyTelescope allows you to build custom dashboards that combine search demand, web analytics, and your internal business data.
Users can organize charts, compare brands or products, and create views tailored to their team’s needs — all in one place.5. Export Data (Excel or API)
You can easily export data as CSV/XLS files or connect through the API for automatic updates.
This makes it simple to use MyTelescope data in tools like Excel, Power BI, or other BI platforms.
7. AI Research Assistant
You can ask natural-language questions and instantly receive insights from the entire dataset.
This makes complex analysis simple, even for non-analysts.
Best ways for customers to use [MyTelescope]
Tracking Categories → Brands → Products
This gives you a 360° view of your market.
Category tracking: Understand overall market shifts (seasonality, trends).
Brand tracking: Compare performance vs competitors.
Product tracking: Identify which offers drive growth.
Why it matters:
This structure connects brand strength with market momentum and lets users react faster.Use Share of Search as a Core KPI
Share of search = Brand search volume ÷ Category search volume
This metric indicates:
Market share of attention
Future sales performance
Competitive strength
Detect Early Trends and Allocate Budget More Efficiently
MyTelescope is especially useful for:
Seeing which themes or product lines are gaining traction
Identifying which campaigns increase demand
Prioritizing investments based on real consumer interest
Ask the AI Agent for On-Demand Insights
Customers can simply ask questions like:
“Why is demand dropping in my category?”
“Which competitor is gaining momentum this month?”
“What’s driving interest in our hybrid car models?”
Use MyTelescope for Reporting, Strategy, and Forecasting
Great for:
Monthly business reviews
Brand tracking reports
Category growth strategy
Product launch evaluations
ROI measurement