Why You Should Track Categories, Brands & Products in MyTelescope
If you want the full picture of your market, you need to look at it from different angles.
MyTelescope makes that easy — by letting you track not just your own brand, but the bigger
category and individual products too.
1. Track the Category
Example: Soft Drinks or Carbonated Drinks
Why it matters: Tracking the category tells you how the whole market is moving —
seasonality, new trends, and overall interest.
Actionable insight: See if a drop in your brand is part of a wider slowdown, or if the category
is booming and you’re missing out. Spot growth areas before competitors do.
2. Track the Brand
Example: Coca-Cola vs Pepsi
Why it matters: Brand tracking shows how you’re performing against direct competitors.
Actionable insight: Identify shifts in market share of attention. If Pepsi is gaining buzz while
Coke stays flat, you can investigate why — new campaign? New product? Price change? —
and respond quickly.
3. Track the Products
Example: Coca-Cola Zero vs Pepsi Max
Why it matters: Product-level tracking reveals how specific offers are performing in the
conversation.
Actionable insight: Find out which product launches, flavours, or formats are resonating best.
Double down on what’s working, or adjust messaging on what’s not.
The Power of Seeing It All Together
By tracking category + brand + product, you get a complete market map:
Spot gaps — a fast-growing subcategory with no dominant player.
Predict trends — category lifts often start with product or brand buzz.
React faster — know if changes are market-wide or brand-specific.
Plan smarter — allocate budget where the biggest opportunities are.
Bottom line:
Tracking all three levels in MyTelescope means you’re never guessing. You’ll know exactly
where you stand, what’s driving the market, and how to win.